What You Need To Attract More Local Leads Online: The Top 10 Proven Strategies

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What You Need to Know to Attract More Local Leads Online

Local Leads Online from Multiple Sources

Many local service businesses rely on Facebook or Google ads, and word-of-mouth referrals to bring in leads and new clients.

These techniques can get results, but they can also be costly and time-consuming.

For example, online advertising such as Google ads can be expensive and not very successful – especially if you are not effectively targeting your local audience.

The reality today is that paid ads are just one of many effective local lead generation strategies.

Put bluntly, if your business is not employing multiple strategies for attracting local leads, you are leaving a lot of money on the table. Money that your competitors will be happy to pick up instead.

If you want to maximize your business growth, you need the latest strategies for bringing a steady stream of local leads online from multiple sources.

local leads online

Top Ten Strategies to Attract Local Leads Online

1 Optimize your Google Business Profile listing

If your business doesn’t have a Google Business Profile (GBP), or if you haven’t optimized this, you’re missing out. It’s free, and is a great way for your business to be found on Google, which has around 90% worldwide search engine market share.

Once your GBP is verified, you can add images, a bio, upload blogs, create offers, send and receive messages, add and display customer reviews, and see analytics.

GBP also has a great function that allows you to set the radius on your business’s services to a specific radius, such as 10km.

Your GBP is also linked to your location on Google Maps, which helps clients to find you easily. It’s important to keep adding content such as photos to your GBP.

It’s important to keep adding content such as photos to your GBP.

According to Google, businesses with photos on their profiles receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses without photos.

It’s no surprise that customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile.

They’re also 70% more likely to actually visit your location.

google business profile

2 Local Search Engine Optimization (SEO)

Local SEO is a tried and true method for ranking highly in search engines like Google and Bing.

By optimizing your website and social media posts with key words and key phrases relevant to your services and location or city, you will become more easily found by local clients.

According to Advanced Web Ranking, 67% of clicks go to the first 5 results displayed in search engines.

Ranking well on search engines is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally.

To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

local seo

3 Build Citations for Your Business

In local search engine optimization (SEO), citations are mentions of your business’s name, address, and phone number (commonly referred to as NAP) on a website that isn’t your own.

Building local citations should be one of the key strategies for expanding your business’s visibility and authority online.

There are two main reasons for building citations.

First, to increase your visibility on the digital platforms your clients use so they can find accurate information about your business and connect with you.

Second, to ensure that search engines like Google find and display an accurate representation of your business on quality platforms, which improves your chances of ranking well for key search terms your prospects are using.

If you have key business information listed accurately and consistently across the web, then you are more likely to be viewed as an authoritative site by Google.

According to a report cited by BrightLocal, 93% of consumers become frustrated by incorrect information in directory sites.

Another 80% of consumers say they lose trust in a brand if they discover inconsistencies or discrepancies in contact information or the business name online.

Don’t be one of those businesses promoting inaccurate information online!

Building Citations

4 Reputation Management

Reputation is everything in business. It really matters what people say about your business online, and some of the best advocates for your business are your happy customers.

A positive online presence gives you a major advantage in business. To illustrate this, a recent survey undertaken by Capterra, showed that 98% of Australians read online reviews before they make a decision to purchase, and 94% believe them to be trustworthy.

There are several benefits to gathering online reviews.

The first is social proof.

There is no better marketing tactic than word-of-mouth recommendations, and an online review is the modern day “word of mouth”.

Reviews help build trust and credibility, and social proof drives purchases.

The second benefit is that regular, online reviews provide a steady stream of fresh content, which helps your business showing up in Google search results.

Thirdly, online reviews help you attract local leads.

If a potential client finds your business via reviews on Google, then you can use that site’s traffic to drive leads to your website. And although you don’t want negative reviews, these can play an important role in how authentic and genuine your business comes across to potential customers. The key is in the way you respond to address your client’s concerns.

Make it easy for your clients to give you their review.

Include a link on your website that takes customers directly to your most popular review platform(s).

reputation management

5 Update Your Website

If you haven’t already built a business website, you should.

If you have a website, it might be worth updating this.

It goes without saying that your website should be eye-catching, well-designed, reinforcing your brand and logo, easy to understand and easy to navigate.

This is especially true if you’re appealing to larger clients or businesses looking for a professional image online.

Your website should also be optimized for search engine optimization (SEO), including local search terms for your business and location.

Don’t forget to ensure your website provides a great mobile experience.

More than half of traffic coming to websites is from mobile devices.

You might also consider including landing pages for promoting specific offers or services.

website design

6 Create Localized Content

Content marketing is a great way to target your local audience, bring in clients to your business and establish your authority.

Updating content with new images and more content can increase traffic by more than 111%.

The more valuable, relevant, and consistent your content is, the more your target audience will engage with it.

Social media posts, blog articles and videos are ideal to attract clicks and engagement.

‘How to’ information, or information that solves your client’s questions or addresses pain points are all valuable types of content.

Think about questions you often get from people about your business, and provide easily understood answers.

You can feature your latest business activities, but make sure the content focuses on the value to your customers (such as your latest service offering), rather than bragging about your business.

social media content

7 Optimize Your Social Media Pages and Content

Your social media pages are critical to your business promotion.

Like your website, your social media posts and pages should be optimized and localized.

Any links or calls to action on your social media pages and posts should refer back to your website, or for a direct call or quote. They should provide up-to-date information, such as your business’s location, contact information, and opening hours.

Your business social media posts should focus largely on communication about deals, latest work, new services or promotions.

Human interest posts and posts about your local community are also a great way to connect with your local audience.

The average amount of time spent on social media each day is 145 minutes, or over 2 hours.

That gives you plenty of time for your business to get noticed by your local audience.

social media marketing

8 Utilize Local Email Marketing

Email marketing involves sending helpful information and offers to your target audience.

This puts your deal or news directly to the inbox of everyone who has opted in to hear from you, including previous clients and leads.

Email marketing is highly effective.

Studies show that for every $1 spent on email marketing, you can expect to generate $38. That’s a return on investment (ROI) of 3800%!

Email is ideal for small businesses. It provides a fast, cost-effective way to communicate with clients and prospects.

Email can also generate visits to your website, calls, and visits or job bookings.

Good email marketing also helps establish you and your business as a local authority in your field.

email marketing

 9 Collaborate with Other Local Businesses

An excellent strategy to increase your local lead generation is to partner with a local business and have complimentary offers.

For example your business could run a joint online promotion with a company that supplies tools or materials to your business, giving both businesses greater exposure while offering some benefit to customers such as a discount.

If you’re considering collaborating on social media, why not team up to run a competition together too?

collaborate with other businesses

10 Referral Marketing

A friend or colleague’s recommendation carries a lot of weight when it comes to people choosing a particular business over others.

Consumers trust their friends’ recommendations seven times more than conventional advertising.

A substantial 58% of consumers share their positive user experiences or seek advice from a brand on social media.

You can encourage your clients to share your service experience by incentivizing them to get friends and social media followers to sign up for your service or go to a contact page.

You could offer a valuable prize or cash incentive for any referrals that lead to a paid job.

referral marketing

More Clicks, More Leads

If implemented properly, these proven online strategies will help your business attract more and more local leads on a continual basis.

To get more ‘clicks’ online, you need two things: visibility and authority.

In addition to an authoritative website, you also need to be well represented on social media and in a variety of online business directories.

Eye-catching branding will capture attention, and a well-managed system for collecting customer reviews will build social proof and authority.

That’s why – and how- you will get a lot more clicks, more leads, and more sales.

If you have any comments or questions about this guide, please contact me at: tom@ebusinessimpact.com.au or on 0406 485 199.

To your online business success,

Tom Perry

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